Supercharge your Amazon listings in 2023
This blog post is a little out of character for this blog. But, according to the 2023 The State of the Amazon Seller report from Jungle Scout, just 26% of Amazon sellers were women. I started listing products to sell on Amazon in 2017 and I know firsthand that navigating Amazon as a seller can be a little complex. To help you boost your revenue quicker, I thought I would share some tips that I’ve learned over the past six years. If you find this article helpful, subscribe to our mailing list (at the bottom of this post). If this information is popular enough, I will post more Amazon-related content!
Optimize Your Product Listings With SEO Strategies
The first step to generating more revenue is to optimize your product listings. An optimized product listing can significantly impact your visibility in Amazon's search results and influence a customer's buying decision. Not sure how to do this? Check out our FREE Amazon SEO checklist at the bottom of this post.
2. Win the Buy Box
The Buy Box is the box on the right side of the product detail page where customers can add items for purchase to their cart. Winning the Buy Box can dramatically increase your sales as the majority of Amazon sales come from the Buy Box.
To win the Buy Box, you need to excel in several areas, including price, availability, shipping options, and seller rating. This probably doesn’t need to be said, but just in case, your item must be in stock in order to win the Buy Box!
3. Utilize Amazon Advertising
Amazon Advertising can be an effective way to increase visibility for your products, especially for new sellers or those in highly competitive markets.
You can use Sponsored Products, Sponsored Brands, and Sponsored Display to promote your products to potential customers. Experiment with different ad types, targeting options, and bidding strategies to see what works best for your business.
4. Expand Your Product Line
Diversifying your product line can help you increase revenue by cross-selling and upselling. Cross-selling encourages customers to purchase related or complementary products, while upselling persuades customers to buy a higher-priced alternative. If you are a registered brand, A+ pages are a great way to promote cross-selling and upselling.
Just ensure that any new products you add are relevant to your current offerings and that there's a demand for them.
5. Leverage Fulfillment by Amazon (FBA)
Fulfillment by Amazon (FBA) can help you reach more customers, especially those with Amazon Prime. Amazon handles the storage, packing, shipping, and customer service for your products, giving you more time to focus on other aspects of your business. Although FBA comes with additional costs, the increase in sales can often offset these.
